CRM & Funnel Mastery
Alongside building websites, I design and ship the CRM and funnel systems that run behind them. Every build below is a real client engagement — with the numbers it produced.
- /Webinar & opt-in funnels
- /Email + SMS sequences
- /GoHighLevel · ClickFunnels · Kajabi
- /Paid ads & landing pages
Across 9 funnel builds in 5 industries — webinars, VSLs, book-a-call flows and the email automation that carries them.
- $135K+
- Revenue generated
- 9
- Funnels built
- 5
- Industries served
Funding Matrix – Multi-Product Funnel Ecosystem
Built and managed a full funnel suite for Funding Matrix LLC, led by the 100K Credit Playbook ($37) front-end. The core offer generated $25,105 and backend upsells drove another $26,838 — $51,943 total. Lead-gen was optimized across the ecosystem to 46% opt-in rates, and a $7 Black Friday micro-offer added $4,596 more at a 29% sales conversion rate.
- $25,105
- Core Offer
- $26,838
- Backend Upsells
- 46%
- Lead Opt-In Rate
Taylex Group – Exhibition Lead Gen System
Built the full exhibition lead-gen system for Taylex Group, who design and build stands for £40K–£150K+ projects. I architected a long-form landing page around a progressive qualification form — budget, stand size and exhibition date are captured step by step, so only scoped leads reach the calendar. Case-study, guarantee and FAQ sections carry the objection handling, with email sequences and backend automation wired in behind it. 43+ booked calls in the first 30 days; email pulled 63.61% opens at a 4.79% CTR.
- 63.61%
- Email Open Rate
- 4.79%
- Click-Through Rate
- 30 Days
- Build & Launch
Unshakeable – Qualified Opt-In Funnel
Designed and built a survey-gated lead funnel for Unshakeable Coaching, a program for corporate Brown men earning $50K+. I structured the flow so a qualifying survey sits ahead of the free video training — the prospect self-selects before they ever reach the asset, which keeps the list clean. The landing page leads with the training's core promises (overcoming guilt, building consistency), with the motion and section pacing built to hold attention through a long-form scroll.
- Survey
- Lead Qualifier
- Free VSL
- Offer
- Long-Form
- Build
Raise Academy – VSL & Webinar Funnel
Built a full sales funnel for Raise Academy: a VSL-based landing page leading into a webinar signup and calendar booking step. Over a four-month window the landing page pulled 1,232 unique visitors at a 4.87% opt-in rate, and the booking step converted at 69.35% — 43 calls booked off the back of it. The flow is structured so visitors land on the VSL, then click through to book, carrying them from awareness to a scheduled call.
- 43
- Calls Booked
- 4.87%
- Landing Page Opt-In
- 1,232
- Unique Visitors
Everglow – Appointment Booking Funnel
Built an appointment-booking funnel wired straight into the client's calendar and CRM pipeline. In a single month it produced 37 booked appointments with 35 confirmed and only 2 cancellations — a 94.6% confirmation rate, driven by the reminder and confirmation automation running behind the booking step.
- 35
- Confirmed
- 94.6%
- Confirmation Rate
- 31 Days
- Timeframe
Alain Dobrev – Newsletter Opt-In Funnel
Designed and built the opt-in funnel for direct-response copywriter Alain Dobrev, who mentors 300+ students. Built in Framer: a single-scroll landing page that stages the positioning, a five-point benefit stack, a gated lead-magnet CTA and layered social proof. Motion is timed to each section on scroll so the page reads as one continuous pitch rather than a stack of blocks, with three CTAs placed at the natural decision points.
- Opt-In
- Funnel Type
- Single Scroll
- Page
- 3
- CTA Points
Want your funnel in this list?
Tell me the offer and the audience — I'll map the funnel, build it, and wire up the automation behind it.
Let's Build Your Funnel